Use special effects to animate slide transitions and objects on slides.
Transitions provide visual effects when you move from one slide to the next.
Object builds (or build effects) move objects on and off slides (the objects appear and disappear).
Object actions animate objects within a slide by causing them to move, rotate, change size, or change opacity.
Text, tables, charts, and movies have build options that are object specific. Use Smart Builds for interesting animations that move through a series images on a single slide.
Coordinate and automate the builds of builds to create animations and visual effects.